Subliminal Advertisment is Ripe in the Media

This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why they do it, and how they work.

If you look across the advertising world you will see countless examples of subliminal adverts from all markets and different kinds of products. Everyone from coca cola, toMcDonalds, to local Bakers are using subliminal techniques!

These tyles of adverts are arguably a little manipulative; they basically give an extra depth. Often you are not aware of the hidden suggestion, however it gets registered on an unconscious levelby your brain anyway. Other times you may see an advert wondering what’s so appealing, or wondering what is not quite right with it – perhaps you even enter a bit of a trance looking at it!

These adverts aim to draw you in, to hold your attention for a longer period than normal, and to get the image lodged in your mind. The simplest ways to do this is to link the product to sex in the buyer’s mind. This is can be as obvious as putting a beautiful girl in the advert, perhaps even with only a few clothes on. But sometimes the message is better hidden, or shall we say more subliminal.

For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. But she is made out of ice so she is not actually naked.. At first glance she isn’t visible but she will be registered by your subconscious mind – if you really look at the image you can see the outline of the woman on her side.

In an ever so slight way you are “attracted” to the product, and the brand. It makes Coca Cola a “sexy” product, a lively and energetic product. Perhaps just one advert like this won’t do much. However when they start to build up and Coca Cola constantly refer to the female form in their advertisements then it does make an impact and the female form / sex is linked to the brand. The final result being that Coca Cola becomes a young and sexy brand, used by beautiful and popular people.

It’s not just Coca Cola writing subliminal messages into their ads – examples can be seen everywhere. For more subliminal advertisementexamples visit our subliminal news blog.